Marketing Funnel
Why a marketing funnel is needed?
Today, a large part of the buying journey begins online. IMMOMIG®’s Marketing Funnel allows you to analyse every stage of the sales process, from the first contact through to the successful completion of the transaction.
IMMOMIG AG has developed a module with which it is possible to disassemble and analyze the individual steps until the sale is completed. You will get an overview of the contact flow with which you can identify potential for improvement.
The different stages of the funnel:
1. Awareness: Identify prospects according to their acquisition source.
2. Interest: Analyse contacts who have shown interest in your properties.
3. Consideration: Track prospects who have booked a viewing or taken concrete steps.
4. Conversion: Measure completed sales.
Your advantages with a Marketing Funnel
- Identify areas for improvement in your communication and marketing strategy.
- Analyse your conversion rate and measure the proportion of prospects who actually become buyers.
- Identify the stages where you lose the most prospects in order to optimise your sales process.
- Quickly access the relevant contacts thanks to a simple, intuitive and powerful filtering system.