The property professionals’ solution

The journey of a buyer or tenant is rarely linear. It involves many stages, moments of doubt or hesitation, and sometimes abandonment along the way. The Immomig® Marketing Funnel has been designed to help you analyze this journey in detail, at each stage of the sales or rental process.

Visualize the entire journey of your prospects

Accessible in your Immomig® PRO software via CRM > Statistics > Funnel, this tool takes the form of a funnel that allows you to track, step by step:

• The origin of your contacts (campaign, portal, word of mouth, etc.)
• Their level of interest
• The concrete actions taken (online consultations, brochure downloads, visits)
• And finally, you can see how many prospects have reached the last stage of the process, which is valuable data for measuring your overall conversion rate.

Thanks to a highly visual color and filter system, you can immediately identify where your prospects are leaving the process and why.

A real tool for analysis and action

The Marketing Funnel is not just a graph: it is a concrete optimization lever. Each step is clickable: you can display the list of contacts concerned and launch targeted actions (follow-up by email, sending a newsletter, etc.).
For example:

• A majority of contacts in the orange zone? This may be due to a lack of follow-up or follow-up.
• Lots of abandonments after visits? Perhaps the property is not being promoted effectively or does not meet expectations.

By cross-referencing this data with your marketing actions, you can identify specific areas for improvement to increase your conversion rate.

Overall funnel or funnel by property: detailed analysis

Two analysis modes are available:

• The overall funnel, for an overview of your strategy and performance;
• The funnel by property, to understand in detail what works (or doesn't work) for a specific property.

In both cases, you can filter by period, by type of marketing (sale or rental), or even by branch if you manage several agencies with Immomig®.

Gain clarity, efficiency, and results

With the Marketing Funnel, you can make decisions based on accurate data, identify the prospects to contact first, and improve your sales efforts in a targeted way.
Try it now from your Immomig® CRM with a PRO license and turn your statistics into real business opportunities.