The property professionals’ solution

The Immomig® Marketing Funnel is a key tool for analyzing the journey of your prospects, identifying drop-off points and directing your sales efforts with precision. In recent weeks, several important developments have been made to make this tool even more intuitive, integrated and operational.

A clearer interface for tracking your contacts

In the section “Contacts to follow,” the display has been completely redesigned. Gone are the old accordion-style presentations: contacts are now displayed directly in the timeline, providing a linear and more natural reading of their progress through the funnel.
This new interface also makes it easier to assign actions based on the stage at which a prospect is at: follow-up, sending information, proposing a visit, etc. You can now be more efficient and consistent in your sales follow-up.

A funnel now accessible from the properties

Another new feature: the complete funnel can now be loaded directly into the timeline of each property. This integration provides an immediate overview: where do the prospects interested in this property come from? At which stage are they? How many actually progress to conversion?
For sales managers, this is a significant time-saver and an additional tool for analyzing the individual performance of each property.

A new “Properties to be tracked” block in contacts

In the contact timeline, a new section has been added: Goods to be tracked. This summary view presents all the potential goods or assets associated with a prospect, along with their position in the funnel.
Ideal for quickly seeing which objects are attracting the attention of a contact and adapting your communication accordingly.

An enriched mandate report

The mandate report now includes a simplified snapshot of the funnel, showing the number of contacts per phase. This clear and educational visual allows you to show your owners:

• the level of interest generated by their property,
• the actions already taken,
• the overall dynamics of the marketing process.

An effective and professional way to provide transparency to your clients.

A central tool for optimizing your performance

With these developments, the Immomig® Marketing Funnel strengthens its role as a strategic tool: understand the journey of prospects, detect areas of friction, trigger the right actions at the right time and continuously improve your conversion rates.
These new features are available now in your Immomig® PRO license.