The property professionals’ solution

Demographic change is shaking up the Swiss property market. With an ageing population, an increase in single-person households and growing urbanisation, residents' expectations and needs are changing. Understanding these changes is essential in order to anticipate demand and seize new opportunities in the property sector.

Single-person households: growing demand

The growth in single-person households can be explained by several factors: an ageing population, delayed marriages and a growing preference for independence, particularly in urban areas. This trend is generating increased demand for smaller, well-designed homes with open floor plans and multifunctional furniture to optimise the available space.

Ageing population: rethinking residential offerings

The increase in the number of people over the age of 60 is changing expectations in terms of housing. Demand is focused on accessible housing (no steps, with lifts), located close to medical care, public transport and in quiet, safe environments, often near large cities. Rural areas are also becoming more attractive, provided they offer housing suitable for older people and high-quality infrastructure.

Urbanisation: a new investment opportunity

Cities such as Zurich, Geneva and Basel attract young professionals and families with their economic dynamism and quality of life (public transport, proximity to medical care), but pressure on prices makes access to housing difficult. In response, many households are turning to suburban areas. Fribourg stands out in particular, with projected population growth of +1.2%, making it one of the most dynamic regions in the country.

Increase in rental demand

With smaller households and pressure on purchasing power, renting is gaining ground over home ownership, particularly among young people and seniors. The main reasons are:

• Greater financial flexibility,
• No long-term commitment,
• Difficulties in accessing mortgage credit.

At the same time, older homeowners are selling their properties, often for reasons of liquidity or debt, and looking for smaller homes. These sales create attractive opportunities for real estate professionals. These homes can be refurbished or converted into innovative concepts, such as co-living, which appeals to students by offering individual rooms with shared common areas.

What can we expect over the next 20 years?

The Swiss population is expected to grow until 2043, before beginning a gradual decline. This trend guarantees sustained demand for housing. However, the decline in birth rates and the reduction in average household size are likely to lead to a surplus of single-family homes, which are often unsuitable for students and couples.

Conclusion

Demographic change is not slowing down the growth of the real estate market, but it is redefining its priorities. By anticipating changes in households, generational needs and regional dynamics, it is possible to target promising segments such as housing for single people, flexible rentals and co-living.


Sources
propertyowner.ch - Article
swissinfo.ch - Article
wuestpartner.com - Article