AI for the real estate industry
04.11.2024
What is artificial intelligence?
In a nutshell, artificial intelligence is a field of computer science that aims to develop computer systems capable of performing intelligent tasks similar to those of humans, using sophisticated algorithms and techniques. It opens up numerous possibilities for automating tasks, making data-driven decisions and improving performance in different fields.
How can it be used in the real estate sector?
There are many cases where artificial intelligence can be put to good use in real estate. In this article, we have selected the following 5:
Automatic property valuation
AI algorithms can analyze information such as market trends, recent sales and specific property characteristics in real time to provide accurate estimates. These calculations help agents to offer competitive prices that are well aligned with the market.
Image analysis for property valuation
Thanks to computer vision, professionals can obtain a rapid assessment of a property's condition, simply by scanning images. AI identifies and analyzes elements such as the quality of finishes, interior layout, or even visible defects (cracked walls, degraded plumbing).
Automating administrative tasks
AI can automate repetitive tasks, such as managing customer files, entering data, or sending emails and reminders. This enables agents to concentrate on higher value-added missions, such as appointments and negotiations.
Intelligent virtual tours
By integrating AI with virtual tours, it is possible to offer interactive, guided tours, enabling the user to obtain personalized information about the property. For example, an AI could automatically provide data on the neighborhood based on the interests expressed by the visitor.
Building energy optimization
For property managers, AI can optimize energy consumption by automatically adjusting heating, ventilation and lighting parameters according to occupancy and weather forecasts. This translates into substantial energy savings and more sustainable management.
At IMMOMIG SA, we have chosen to integrate artificial intelligence into our software to improve our customers' day-to-day operations. This innovative technology translates into a series of modules designed to optimize your processes and save you time. Developed as part of a project supported by Innosuisse and in collaboration with the HES-SO Fribourg, these tools have been specially designed to simplify the lives of real estate professionals.
Discover below an overview of the functionalities that are already transforming the daily lives of our customers with Immomig® PRO licenses!
“AI Broker": suggestion of the best brokers by AI
Immomig®'s “Best Broker Suggestion” module revolutionizes mandate acquisition by combining two key tools: “Mandate Acquisition” and “Acquisition Pipeline Management”. The latter, enhanced by artificial intelligence, analyzes brokers' past performance, expertise and property location to recommend the professionals most likely to make a successful sale. By optimizing your choice of broker, this module allows you to maximize your chances of success while ensuring smooth follow-up of your potential mandates.
Writing ad descriptions
Immomig®'s Ad Description Writing module simplifies the creation of content for real estate properties, thanks to powerful artificial intelligence. This feature automatically generates descriptions for houses and apartments, helping professionals save time without sacrificing quality. Acting as an editorial ally, AI offers relevant suggestions, allowing users to focus on strategic tasks while ensuring attractive and informative listings.
AI-driven convenience suggestions
Immomig®'s new “Amenity Suggestions” module offers an innovative approach to enriching real estate listings. By analyzing property images, this artificial intelligence module automatically detects the amenities present and proposes a list to the user, who can then select those to be added. This process simplifies ad enrichment while allowing manual customization.
Suggest the best publication strategy
Soon to be available, this AI functionality will guide professionals in choosing the most suitable portals for each ad, based on historical data. By analysing the type of property, the region and other key criteria, our artificial intelligence will suggest an optimised publication strategy. No more guesswork: thanks to this innovation, your ads will reach their target audience with maximum efficiency.
Automatic analysis of tenant application attachments
Coming soon, this module will revolutionise the tenant selection process by automatically analysing documents attached to applications. Income certificates, extracts from the register of debtors, identity documents: artificial intelligence will review each document to help you detect any that are missing or illegible. This advance will save you precious time and make the letting process easier.
These artificial intelligence modules are just the beginning. We are determined to continue developing tools that simplify the lives of real estate professionals and increase their efficiency. Stay tuned for more features to come!
Sources
jll.ch - Article
realadvisor.ch - Article
In a nutshell, artificial intelligence is a field of computer science that aims to develop computer systems capable of performing intelligent tasks similar to those of humans, using sophisticated algorithms and techniques. It opens up numerous possibilities for automating tasks, making data-driven decisions and improving performance in different fields.
How can it be used in the real estate sector?
There are many cases where artificial intelligence can be put to good use in real estate. In this article, we have selected the following 5:
Automatic property valuation
AI algorithms can analyze information such as market trends, recent sales and specific property characteristics in real time to provide accurate estimates. These calculations help agents to offer competitive prices that are well aligned with the market.
Image analysis for property valuation
Thanks to computer vision, professionals can obtain a rapid assessment of a property's condition, simply by scanning images. AI identifies and analyzes elements such as the quality of finishes, interior layout, or even visible defects (cracked walls, degraded plumbing).
Automating administrative tasks
AI can automate repetitive tasks, such as managing customer files, entering data, or sending emails and reminders. This enables agents to concentrate on higher value-added missions, such as appointments and negotiations.
Intelligent virtual tours
By integrating AI with virtual tours, it is possible to offer interactive, guided tours, enabling the user to obtain personalized information about the property. For example, an AI could automatically provide data on the neighborhood based on the interests expressed by the visitor.
Building energy optimization
For property managers, AI can optimize energy consumption by automatically adjusting heating, ventilation and lighting parameters according to occupancy and weather forecasts. This translates into substantial energy savings and more sustainable management.
At IMMOMIG SA, we have chosen to integrate artificial intelligence into our software to improve our customers' day-to-day operations. This innovative technology translates into a series of modules designed to optimize your processes and save you time. Developed as part of a project supported by Innosuisse and in collaboration with the HES-SO Fribourg, these tools have been specially designed to simplify the lives of real estate professionals.
Discover below an overview of the functionalities that are already transforming the daily lives of our customers with Immomig® PRO licenses!
“AI Broker": suggestion of the best brokers by AI
Immomig®'s “Best Broker Suggestion” module revolutionizes mandate acquisition by combining two key tools: “Mandate Acquisition” and “Acquisition Pipeline Management”. The latter, enhanced by artificial intelligence, analyzes brokers' past performance, expertise and property location to recommend the professionals most likely to make a successful sale. By optimizing your choice of broker, this module allows you to maximize your chances of success while ensuring smooth follow-up of your potential mandates.
Writing ad descriptions
Immomig®'s Ad Description Writing module simplifies the creation of content for real estate properties, thanks to powerful artificial intelligence. This feature automatically generates descriptions for houses and apartments, helping professionals save time without sacrificing quality. Acting as an editorial ally, AI offers relevant suggestions, allowing users to focus on strategic tasks while ensuring attractive and informative listings.
AI-driven convenience suggestions
Immomig®'s new “Amenity Suggestions” module offers an innovative approach to enriching real estate listings. By analyzing property images, this artificial intelligence module automatically detects the amenities present and proposes a list to the user, who can then select those to be added. This process simplifies ad enrichment while allowing manual customization.
Suggest the best publication strategy
Soon to be available, this AI functionality will guide professionals in choosing the most suitable portals for each ad, based on historical data. By analysing the type of property, the region and other key criteria, our artificial intelligence will suggest an optimised publication strategy. No more guesswork: thanks to this innovation, your ads will reach their target audience with maximum efficiency.
Automatic analysis of tenant application attachments
Coming soon, this module will revolutionise the tenant selection process by automatically analysing documents attached to applications. Income certificates, extracts from the register of debtors, identity documents: artificial intelligence will review each document to help you detect any that are missing or illegible. This advance will save you precious time and make the letting process easier.
These artificial intelligence modules are just the beginning. We are determined to continue developing tools that simplify the lives of real estate professionals and increase their efficiency. Stay tuned for more features to come!
Sources
jll.ch - Article
realadvisor.ch - Article