Virtual tours


Virtual tours
A virtual tour is an interactive online experience that allows visitors to experience a real estate property remotely through a series of photos, videos or 360-degree panoramic images.
Using state-of-the-art technology, visitors can move through the virtual property and explore each room, as well as zoom in on specific details such as finishes and architectural features. Virtual tours can be conducted in a variety of forms, such as interactive 3D virtual tours, using a virtual reality headset, 360-degree videos, slideshows or panoramic photos.
Since the last few years, the use of virtual tours, is really democratized in the field of real estate, especially since the coronavirus crisis. The latter has led to a forced increase in digitalization in many areas, due to the need to find solutions to replace activities usually performed in person, by online activities without the need for direct contact, virtual tours are part of these solutions.

Immomig® and virtual tours:
Currently, Immomig® customers who use virtual tours to sell their properties and who have a login system on their website can decide to give access to virtual tours only to people who have a login on their website. This allows you to have the contact information of people who are potentially interested in the property they have visited virtually. Then create a history of virtual visits in the immomig® software of the agency with the names of people and the date they visited the property. In addition, the software allows you to contact, by e-mail directly via Immomig®, the people who have made a virtual visit and thus potentially find a buyer or a tenant for the property in question.

The advantages of virtual tours:
  • Accessibility:Virtual tours allow potential buyers to visit a property remotely, eliminating the need to physically visit the property. This can be particularly useful for buyers who are in other cities or even other countries.

  • Convenience: Virtual tours allow potential buyers to visit a property from the comfort of their own home or office. This allows them to take their time to explore every room and every detail of the property without having to rush.

  • Precise details: Virtual tours offer precise details on the layout of the property, the size and shape of each room, finishes and architectural details. Buyers can get a clear picture of the property and decide if they want to schedule an in-person visit.

  • Saves time: Virtual tours allow potential buyers to quickly review a large number of properties in a short period of time. This saves time and money by avoiding unnecessary travel.

  • Enhanced property value: Virtual tours are often accompanied by high-resolution images and detailed descriptions of the property, highlighting the property's strengths and giving buyers a better idea of what the property looks like.

  • Reduced environmental impact: Virtual tours reduce the need for car or air travel to property sites, which can help reduce the environmental impact of real estate transactions.

Some statistics:
  • An American study has shown that 54% of people would tend not to look at an ad if the object is not staged in a virtual tour.

  • Virtual tours increase the time spent on an agency's website by 5 to 10 times, compared to an agency's website that does not have this kind of tour.

  • On social networks, 360 degree panoramic images generate 45% more interactions than standard images.

  • 63% is the number of people who made an offer to buy a property without having seen it in person, but only through virtual tours or photos.

  • Ads containing a virtual tour are 87% more viewed than ads without.

  • Presenting a property with photos and videos generates interest in 37% of people, adding a virtual tour to the presentation increases interest to 48%.

Sources - Article
Backbone - Article
Redfin News - Article - Article